Introduction
United Kingdom: When you think of the UK entertainment scene, the first image that comes to mind is usually a bustling theatre, a live music venue, or a cinema marathon. Yet, over the past decade, a quieter revolution has been unfolding in pockets of every city: mobile gaming.
Mobile Apps Are Cutting the Gaming Wait Time in Half
When I first downloaded a game on my phone, the loading bar hovered at 30% for almost a minute. Today, a new title I tried yesterday hit the play button in under 10 seconds.